Strategic Marketing Associate in China ( Internship )

Descriptipon of company

The host company  is a boutique media and event management agency working with international clients in China. Founded in 2010, its  mission is to inspire greatness, build a trusted network and create shareable experiences. Our clients include local community partners and multinational brands seeking to increase their profile and activate online and offline in China

Job description 

Potential Responsibilities

Develop and oversee execution of strategic social media and digital initiatives

 Manage accounts for clients and cross-promotional events

 Increase views and memberships across clients' social media accounts

 Research ROI, SEO integration, trends for company brands

 Ongoing reporting and integration into systems

Public relations

 Write press releases and execute media outreach internally and for clients as needed

 Build media contacts list locally, nationally and internationally

 Act as a brand representative at events

 Create a PR/media strategy that is relevant for each project

 Create coverage reports

Business Development

 Improve and execute Dragon outreach and pursuit strategy, outlining the goals and hot buttons for pitches and seeking out new clients.

 Develop company knowledge and systems on how to pursue and pitch new clients

 Research potential clients

 Pitch and liaise witch potential clients, staying on the radar for potential opportunities

 Watch trends and companies that are looking to expand in Shanghai, China

Preferred Key Competencies

 Student or recent graduate of graphic design or related field.

 Detail-orientated with ability to learn in a fast paced environment

 Interest in strategic marketing, branding, social media and market research

 Excellent written and oral communications skills

 Native English speaker with basic Chinese skills/native Chinese speaker with fluent English skills

 Familiar with Microsoft Office, Photoshop and Illustrator

 Web design skills a plus

 Ability to multitask and meet short deadlines

 Open-minded approach to work


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